Embedded Business Launch OS

Stop guessing which idea to build.

Compare ideas, validate demand, calculate startup costs, generate your business plan, and launch with a step-by-step execution dashboard — in under an hour.

No credit card Mobile-first validation Built for African SMEs
8
Scoring criteria
9
Canvas blocks
12
Month projection
< 1hr
Idea to launch plan
How it works

From raw idea to validated launch plan

Three guided steps. AI does the structured drafting, you bring the evidence.

1

Compare ideas

Enter 3–10 ideas. AI scores each on 8 weighted criteria — customer pain, willingness to pay, founder fit, speed to revenue — and groups them into Build Now, Validate First, Park, or Avoid.

2

Generate a Startup Pack

Pick the winner. AI drafts customer persona, business model canvas, startup costs, 12-month projection, 30-day launch plan, sales script, and pitch outline. You edit assumptions and add evidence.

3

Validate demand

Run customer interviews on mobile, capture proposals and deposits, test your landing page. Your Validation Confidence Score updates from real evidence — not vibes.

What's inside

An operating system, not a chatbot

Structured outputs, editable assumptions, evidence-gated validation. Built for founders who want to launch, not lecture rooms.

Idea Scorecard

8 weighted criteria, explainable rationale, top drivers, top risks, and the next validation task.

Business Model Canvas

Auto-drafted across 9 blocks. Edit any section, regenerate any block, lock founder edits.

Startup Cost & Runway

Editable line items, monthly burn, break-even month, 12-month projection, currency-aware.

Validation Board

Interviews, landing-page tests, proposals, deposits. Status promotes only when evidence thresholds are met.

Execution Dashboard

One pane: ideas reviewed, best score, pack completion, validation confidence, runway, next action.

Export to PDF & PPTX

Bank-ready, investor-ready, grant-ready. Pitch deck outline, business plan, financial appendix.

Pricing

Start free. Pay when you need more.

Trial is full-featured — every section, every validation method, every export. Upgrade when you outgrow the monthly caps.

Trial
Free

Test-drive everything.

  • 3 ideas to score
  • 1 Startup Pack
  • 1 export / month
  • 3 validation tasks
Starter
$19 /mo

Side-hustle / solo founder.

  • 10 idea scores
  • 3 packs / month
  • 5 exports / month
  • 12 validation tasks
Business
$199 /mo

Consultant + incubator.

  • Unlimited ideas + exports
  • 50 packs / month
  • Cohorts + mentor comments
  • White-glove onboarding

One-off Startup Pack purchase available on Starter+. Enterprise — custom limits, SSO, dedicated support. Talk to sales →

For consultants, lenders & incubators

Screen every plan that crosses your desk.

Drop in a business plan — from an SME project, a generated plan, or an uploaded PDF — and get a structured feasibility verdict with payback period and ROI in under a minute. Export a stakeholder-ready summary for every review.

What every review gives you

  • Feasibility verdict — Go / Conditional / No-Go with a 0–100 score across six dimensions.
  • Payback & ROI — deterministic payback period, ROI, NPV and IRR from the plan's own numbers.
  • Risks & next steps — key risks and concrete recommendations per plan.
  • Shareable exports — Markdown + CSV summaries, ready for stakeholders.

Don't guess. Know if it pencils out.

Free to start. Review your first plan for feasibility, payback & ROI in under a minute.

Start free