Complete business plan package

Cover page of the Fruit Value Addition: Dried Fruit, Juice & Snacks business plan

Fruit Value Addition: Dried Fruit, Juice & Snacks

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Description

A KEBS-certified fruit brand that buys mango, pineapple and banana at the season's peak and turns them into dried fruit, juice, snacks, sauce and jam.

A complete business plan for a small, KEBS-certified fruit-processing brand in Thika that buys mango, pineapple, banana, passion fruit, jackfruit, chilli and groundnuts from farmers, mostly when the fruit is cheap, and turns them into shelf-stable, well-branded products: dried fruit, a tropical mix, fruit leather and lunchbox snack packs, 100% juice in retail bottles and 5-litre hotel packs, a mango pili-pili sauce, a palm-oil-free peanut butter and a mango-pineapple jam.

Up to 45% of Kenya's mango crop is lost after harvest and prices swing seven- to tenfold between glut and off-season. This plan builds a small brand with a buying discipline instead of a factory, and uses AI where it saves money or prevents loss: a seasonal price tracker, batch yield and shelf-life trackers, drafted labels and buyer matching. Starting capital KSh 11,000,000 (about USD 85,270), with a lean route on about USD 3,200 set out in the plan.

What's inside the plan

  • Fourteen products, three packages and prices in shillings
  • A seasonal buying calendar across Kenya's mango regions
  • KEBS, food-safety, labelling and tax rules, with an application timeline
  • Factory model with three scenarios, batch economics and break-even
  • Tools: trade quote builder, seasonal buying plan, batch and shelf-life trackers
  • A 90-day launch plan, operations and staffing, risks and KPIs

Table of contents

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  1. What is in the packp. 2
  2. How to use itp. 2
  3. Executive Summaryp. 5
  4. The Problem & the Opportunityp. 7
  5. Solution & AI Edgep. 10
  6. Market Size & Competitorsp. 15
  7. Products, Packages & Pricingp. 17
  8. Target Customersp. 22
  9. Marketing & Sales Planp. 24
  10. Operations, Technology & Staffingp. 27
  11. Legal, Licensing & Compliancep. 33
  12. Financial Planp. 35
  13. Risks & Mitigationsp. 50
  14. KPIs & Milestonesp. 51
  15. Worksheetsp. 53
  16. Recipes & QC Referencep. 59
  17. Glossaryp. 60
  18. Sourcesp. 61
  19. Go Further: The Fruit Brand Toolkitp. 62

What's included

  • Business plan (PDF) PDF · 6.5 MB
    Included
  • Business plan (editable Word) DOCX · 6.4 MB
    Included
  • Financial model (Excel) XLSX · 124.2 KB
    Included
  • Product requirements document (PDF) PDF · 2.4 MB
    Included
  • Product requirements document (Word) DOCX · 2.1 MB
    Included
  • Markdown edition (ZIP) MD · 6.4 MB
    Included

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