Complete business plan package

Cover page of the AI Social Media & Content Agency business plan

AI Social Media & Content Agency

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Description

Run social media, design and short video for about 14 small-business clients as a one-person agency, powered by an eight-agent AI content engine.

A complete business plan for a small digital agency that runs social media pages, designs content and edits short videos for Kenyan small businesses: salons, eateries, churches, schools, shops and clinics. It is written for a young founder in Nairobi with KSh 100,000, a laptop, a smartphone and the willingness to walk into businesses and ask for work.

A chain of AI agents does the research, drafting, translating and formatting that normally eats an agency's week. The founder's time goes to what clients actually pay for: judgement, taste, local knowledge, relationships and quality control. That is how one person can serve about 14 clients instead of about 6, and why the numbers work at prices small businesses can afford.

What's inside the plan

  • Market evidence, service packages and prices in shillings
  • The eight-agent AI content engine: where humans check the work and what it costs per client
  • Startup budget, 12-month cash flow, 3-year projections, break-even and three scenarios
  • Nine process-flow diagrams: content engine, sales funnel, onboarding, QC and payments
  • Nine printable worksheets: intake form, brand-voice card, audit scorecard, quote builder and more
  • A 12-week launch plan and a companion Excel model that recalculates from your own inputs

Table of contents

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  1. What you getp. 2
  2. How to use itp. 2
  3. Executive Summaryp. 4
  4. The Market Opportunityp. 6
  5. The Businessp. 8
  6. Services & Packagesp. 9
  7. The AI Content Enginep. 11
  8. Target Market & Customersp. 15
  9. Competitive Landscapep. 17
  10. Marketing & Salesp. 18
  11. Operations Planp. 21
  12. Team & Organisationp. 23
  13. Legal, Tax & Compliancep. 25
  14. Financial Planp. 27
  15. Funding Strategyp. 34
  16. Risk Analysisp. 35
  17. Implementation Roadmapp. 36
  18. Worksheetsp. 37
  19. Agent Prompt Startersp. 46
  20. Glossaryp. 47
  21. Sourcesp. 48
  22. Go Further: Register for the Premium Toolkitp. 49

What's included

  • Business plan (PDF) PDF · 4.0 MB
    Included
  • Business plan (editable Word) DOCX · 3.3 MB
    Included
  • Financial model (Excel) XLSX · 49.7 KB
    Included

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