Complete business plan package

Cover page of the Digital Skills & AI Academy business plan

Digital Skills & AI Academy

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Description

A hybrid Nairobi academy teaching the digital and AI skills employers pay for, with a personal AI tutor for every learner and a real-client portfolio.

A complete business plan for a hybrid academy that teaches computer basics and online safety, AI at work, Excel and data, Canva and AI design, coding and no-code automation, and freelancing. It serves job-seekers, office workers, small-business staff, corporate and NGO teams, and community groups that sponsor cohorts of young people.

Three things set it apart: every learner has a personal AI tutor built from the course notes, answering in English or Kiswahili at any hour; practice work is marked instantly by AI so trainers coach instead of marking; and every learner finishes with a portfolio of real work for a real small business. Starting capital: KSh 500,000.

What's inside the plan

  • Courses and prices, a pre-launch and 90-day plan, and a Year-1 sales plan
  • The Kenyan rules that apply: TVETA, NITA and the Data Protection Act
  • Trainer and classroom capacity, course economics and a cohort profit check
  • Tools: cohort tracker, learner outcomes, corporate pipeline, timetable, KPI tracker
  • Eight process-flow diagrams and nine worksheets
  • The AI tutor's starter instructions in the appendix

Table of contents

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  1. What is in the packp. 2
  2. How to use itp. 2
  3. Executive Summaryp. 4
  4. The Problem & the Opportunityp. 6
  5. Solution & AI Edgep. 8
  6. Market Size & Competitors in Kenyap. 11
  7. Courses, Packages & Pricingp. 13
  8. Target Customersp. 15
  9. Marketing & Sales Planp. 16
  10. Operations, Tools & Staffingp. 19
  11. Legal & Compliancep. 22
  12. Financial Planp. 25
  13. Risks & Mitigationsp. 35
  14. KPIs & Milestonesp. 36
  15. Worksheetsp. 38
  16. AI Tutor Instructions & Promptsp. 47
  17. Glossaryp. 48
  18. Sourcesp. 49
  19. Go Further: The Academy Toolkitp. 50

What's included

  • Business plan (PDF) PDF · 3.8 MB
    Included
  • Business plan (editable Word) DOCX · 3.3 MB
    Included
  • Financial model (Excel) XLSX · 60.5 KB
    Included

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