AI Workflows / Sales & Marketing Growth / Inbound Lead Enrichment & Scoring

Inbound Lead Enrichment & Scoring

Route hot leads to SDRs the moment they hit your form.

3 credits / run Output in < 60s SOC 2 grade security

At a glance

  • Enrich every inbound lead with firmographic, technographic, and intent signals. Score fit and urgency, route the hottest to SDRs in real time.
  • Category: Sales & Marketing Growth
  • Cost per run: 3 credits
  • Built for ops, finance, sales, support, and IT teams
How it works

A focused 4-step pipeline — no hand-holding required.

Plug in your data, pick the run cadence, and let the agent do the repetitive work. Every step is auditable and configurable.

1
Capture inbound lead

Trigger on form submission, demo request, or content download.

2
Enrich firmographic + technographic

Append company size, industry, tech stack, funding, and decision-maker data.

3
Score fit + intent

Combine ICP fit with behavioral signals (pricing-page visits, multi-touch sessions).

4
Route in real time

Assign to the right SDR with a one-line briefing and suggested talk track.

Inputs & Outputs

What you put in, and exactly what you get back.

Connect once or run on demand. Outputs ship as structured data, downloadable artifacts, or pushed straight to the systems you already use.

Inputs

  • Lead form submissions (webhook or CRM trigger)
  • Behavioral data (page visits, downloads)
  • ICP definition + scoring weights

Outputs

  • Enriched lead record (firmographic + technographic)
  • Fit + intent score (0-100)
  • Routing assignment with talk-track
Real-world use cases

Where teams already get value from this workflow.

Industry-specific scenarios where this agent removes the most repetitive work and unlocks the biggest measurable gain.

B2B SaaS

Auto-route enterprise leads to AEs and SMB leads to self-serve sequences.

Cybersecurity

Match inbound leads to recent breach news for context-rich SDR outreach.

DevTools

Detect technographic-fit accounts (Postgres + Kubernetes) and prioritize them.

Measurable outcomes

Numbers customers see when this workflow ships.

Indicative ranges based on current customer deployments. Your mileage will depend on baseline volumes and process maturity.

Lifts SDR conversion-to-meeting by 40%

Cuts lead-to-first-touch time from hours to seconds

Reduces wasted SDR cycles on poor-fit leads by 60%

Ready to put Inbound Lead Enrichment & Scoring to work?

Start with 200 free credits. No card required. Connect your data and see the first output in under a minute.